Radical Innovation

Technology innovation can be done through the basic technology innovation that already exists but it's functionality is different from the norm. This is called radical innovation where you can use basic technology innovation such as internet. I witnessed an example of radical innovation when I interviewed Kris Kuchler who is the head of Marketing & Partners for the Bolingbrook Promenade.

Kris explain the way they use radical innovation is done using their Internet. They provide a wi-fi for the guests when they are on the property. The guests who decide to log onto the free wi-fi while shopping are being pinged on the Bolingbrook servers. Every ping represents a small red dot on the map of their property.

This is done anonymously and Bolingbrook does not know the actual individuals behind these red dots. Doing this helps Bolingbrook place their ads for consumers, moreover it helps with remodels as well. It's a trick to help them see where they are getting footwork through their property and help create a better experience for their guests. This example of radical innovation, it's one easy tool they can use to fix a lot of issues that may arise from consumers.