Incremental Innovation
Incremental innovation is improvement on currently technology to do things you were not able to do before. An example of this is what I learned from an interview I had with Modern Marketing Partners. Their marketing agency offers traditional marketing ideas and techniques for their clients. In the last 10 years they started to introduce more digital marketing services for their clients. Their digital marketing services are as follows Website Design SEO (search engine optimization) Paid search Social Media Content Marketing Analytics and Reporting All of these services are there using existing technology. The paid search, SEO, and analytics and reporting are done through Google. They use google search to help with their key words for clients and to track different websites. This was already made when Google was created. It was just improved over the years when digital marketing was more important to clients. The incremental innovation started with Google sea