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Technology Innovation Class Recap

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It has finally come to the end of the semesters with finals week quickly finishing. Looking back at my Technology Innovation class, I learned many skills that will benefit me post graduation. Three skills that I will take away from this class is interviews, research and discussions. I believe I improved these three skills in this class over the semester. In the beginning of the semester we were hit with a huge tasks of researching companies that fit with our major. I choose the following three companies to interview; Studio 21Architects, Bolingbrook Promenade, and Modern Marketing Partners. Deciding on these three companies gave me the opportunity to see how marketing played a role in different businesses. My biggest take away from this was becoming less afraid of an actual interview. It is a different perspective when interviewing the typical interviewer. I am very lucky that I had this an assignment because it was a great learning opportunity. The next skill I took away from ...
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Incremental Innovation

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Incremental innovation is improvement on currently technology to do things you were not able to do before. An example of this is what I learned from an interview I had with Modern Marketing Partners. Their marketing agency offers traditional marketing ideas and techniques for their clients. In the last 10 years they started to introduce more digital marketing services for their clients. Their digital marketing services are as follows Website Design  SEO (search engine optimization)   Paid search  Social Media  Content Marketing  Analytics and Reporting  All of these services are there using existing technology. The paid search, SEO, and analytics and reporting are done through Google. They use google search to help with their key words for clients and to track different websites. This was already made when Google was created. It was just improved over the years when digital marketing was more important to clients.  The increme...
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Radical Innovation

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Technology innovation can be done through the basic technology innovation that already exists but it's functionality is different from the norm. This is called radical innovation where you can use basic technology innovation such as internet. I witnessed an example of radical innovation when I interviewed Kris Kuchler who is the head of Marketing & Partners for the Bolingbrook Promenade. Kris explain the way they use radical innovation is done using their Internet. They provide a wi-fi for the guests when they are on the property. The guests who decide to log onto the free wi-fi while shopping are being pinged on the Bolingbrook servers. Every ping represents a small red dot on the map of their property. This is done anonymously and Bolingbrook does not know the actual individuals behind these red dots. Doing this helps Bolingbrook place their ads for consumers, moreover it helps with remodels as well. It's a trick to help them see where they are getting footwork th...
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Next-Generation Technology

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This past week I had the change to sit down and interview  Bill Styczynski  who is the founder and president of  studio21 architects . I asked him the following questions that were posted in the previous blog post and it generated a great discussion. The two things I want to focus on for this blog is the topic of CAD and VR technology. These are both going to be apart of a scale of technology innovation.  First,  CAD  is a program which is short for computer-aided design. The question that was asked which sparked this conversation was "In architecture do you feel technology has become more innovated? If so is there an example?". Bill started out by saying this question made him realize how much has changed within the way architecture is done. He reminisced on the days of creating blueprints with pencil and paper. Now, they use CAD which helps them create 3D designs of what they want their end project to look like.  This benefits not only t...
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Technology Innovation

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My name is Brittany Ballard and I attend  Benedictine University  , I am a student of the  Daniel L. Goodwin College of Business . I am working towards a double major in Marketing and Management and Organizational Behavior. Also, I am working towards a Sports Management concentration. Here at Benedictine I am taking ENT 320 which is Technology Innovation taught by Jodi Houlihan . This class is an  Entrepreneurship  course offered at the university. I decided to enroll in this class not only because an entrepreneurship course is required, but because I want to gain more knowledge that will help me in the business world. Another reason I took this class is because my family has entrepreneurs who've started their own businesses. This blog will be dedicated to check-ins with what is going on in class but will also show my progress of my project. The project relates to interviewing companies in our field of how they see technology innovation. Interviewing co...
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